Trax is a music platform that aims to create a social marketplace and content aggregator to help artists connect with their most dedicated fans.

Trax allows artists to create a digital space for their superfans, Grow their communities, and Increase revenue through exclusive content and events. For fans, buying content on TRAX helps them build a relationship with artists that can support future projects and bring the community together.

I was hired as a UX/UI Designer in collaboration with SLAPS Creative to refresh the music platform. SLAPS completed the branding and provided all assets for the new platform. 

Trax Music

I carried out a UX/UI Analysis to understand the pain points of the current design, where things can be improved, and how we can approach these issues with a new design.

The main objectives were to review the current app’s design to understand its strengths and weaknesses. Identify areas that do not align with the new branding or could be enhanced to feel more premium. Analyse competitors or similar high-end apps to understand what design elements work well in conveying exclusivity.

Research & Analysis

The main objectives for this phase was to establish clear design objectives based on the new branding and user research. Focus on key elements that convey premiumness, such as visuals, imagery, typography, and content hierarchy. Create mood boards to explore visual directions that align with the new branding. Develop style tiles to show snippets of the new look and feel, including color schemes, fonts, buttons, and other UI elements.

Design Conceptualisation

The next phase involved creating a library of components to use during the project, I followed the brand guidelines that were provided by SLAPS and then created all buttons, typography styles, image blocks, and any other elements that were used to create full pages during the UI phase.

Components

This last phase was about bringing the elements together into pages, making sure each section I had created was seamless for the user and the client could use them as they wanted to. This stage also involved responsive design, I made sure that each section was mobile responsive and would be seamless when scaled down.

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